| We consistently deliver superior performance (e.g., financial returns, achievement of our purpose, etc.).
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| Less True – 1
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| We have loyal customers/clients who sing our praises and regularly recommend us.
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| Less True – 1
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– More True |
| We are seen as industry, market and/or thought leaders.
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| Less True – 1
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– More True |
| We look for opportunities to create needs in the marketplace vs. merely responding to existing needs.
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| Less True – 1
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– More True |
| We are resilient in the face of challenges and can rebound well when faced with setbacks.
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| Less True – 1
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– More True |
| We have a brand image that is consistent with who we are and our authentic capabilities.
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| Less True – 1
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| We regularly challenge the status quo and avoid doing things just because everyone else does them, willingly going against the flow when it is in the best interest of our constituents and for the sake of achieving our lofty goals.
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| Less True – 1
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– More True |
| We conduct our business (both internally and externally) with a degree of integrity that can be considered above reproach.
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| Less True – 1
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| We transform our customers from brand lovers to brand loyalists and, eventually, to brand evangelists.
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| Less True – 1
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| We have employees who are committed at a heart and head level to our higher purpose.
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| Less True – 1
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| We believe that gender balance provides a strategic advantage to our organization from a financial and leadership perspective.
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| Less True – 1
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| We have implemented HR systems and policies that encourage women to take on senior management positions.
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| Less True – 1
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| We have policies and programs that ensure the distinct leadership traits of both men and women are leveraged to create leadership teams whose diversity of thought, knowledge and skills are geared towards value creation for our organization.
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| Less True – 1
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| We ensure that senior level management is aware of – and breaks away from – gender-based perceptions that impede the advancement of female leaders.
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| Less True – 1
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| We have systems in place for individuals with leadership potential to have greater visibility within the organization, and networking opportunities, sponsorship and mentorships to build the relationships necessary to progress in our organization.
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| Less True – 1
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– More True |
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